Tiernan Dowd
Flimby in Cumbria, home to New Balance’s UK factory, renowned for producing the brand’s Made in UK footwear. It is recognised for its craftsmanship, heritage, and attention to detail in shoemaking.
This project revolved around teamwork and collaboration with the Narrative Environment course. As designers, our responsibility was to develop an initial concept and collaborate closely with the Narrative Environment course to narrate a story around it. While we had some prior experience with storyboarding and film, the depth and scale of this project pushed our boundaries. Like any strong team, we supported each other with ideas and constructive criticism throughout. I saw this film project as an excellent opportunity to showcase material design and infuse the video with a vintage personality reminiscent of the New Balance brand.
My teammate crafted a unique box-shaped shoe container designed exclusively for Size? stores. Its limited availability aims to captivate first-time buyers while effectively conveying the essence of the shoe in a straightforward and captivating manner.
Product Design
From concept to market, engineering innovation and manufacturability.
Hands on
Hands on experience, bringing physical prototypes to final models to market with ease.